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      Analytics

      CCPA: Online Privacy Comes Stateside

      NOTE: we are not lawyers. Please talk to your legal counsel before proceeding with compliance measures. In May of 2018, Europe grappled with online privacy with the implementation of GDPR. With a lot of gray areas around how US-based businesses should comply with GDPR and how enforceable the law was here, we instructed our clients...

      Analytics

      How to Use Keyword Ranking Data: A Four-Step Guide

      Updated on November 21, 2019, to include new examples around measuring share of voice and other insights. Let’s face it. Rankings are not a great SEO metric anymore for a myriad of reasons. To name a few: Results are too localized and flavored by previous searches Google is constantly messing with fine-tuning their algorithm Ranking...

      PPC

      SEO and PPC Differ, But They Should Work Together

      When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search engine results pages (SERPs), so they can be grouped together and treated the same. Right? Seems rational. But, here’s the thing: that assumption is a...

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